Final answer:
A market segment profile helps businesses understand how to use their capabilities to meet the needs of specific customers.
Step-by-step explanation:
The statement is true.
A market segment profile is a description of the characteristics and behaviors of a specific group of customers within a larger market. It provides businesses with valuable insights into their target audience and helps them understand how to tailor their products, services, and marketing strategies to meet the needs and preferences of these customers.
By understanding its customers through market segment profiles, a business can identify its own capabilities and strengths that align with the needs and wants of a particular market segment. This knowledge allows the business to make strategic decisions on how to utilize its resources and effectively position itself in the marketplace.