Final answer:
Lifestyle is a consumer-related variable, not a product-related variable, as it refers to the way of living that influences buying behavior.
Step-by-step explanation:
False. Lifestyle is considered a consumer-related variable rather than a product-related variable. Product-related variables are directly related to the goods or services being offered, such as quality, features, design, and brand name. On the other hand, lifestyle refers to the way an individual or a group lives, which includes their activities, interests, opinions, and demographic variables — all factors influencing their buying behavior but not directly related to the product itself.