Final answer:
True, marketers use customer surveys to gauge future purchasing behaviors. Such market research typically yields both quantitative and qualitative data, influencing product offerings and marketing strategies.
Step-by-step explanation:
The question on whether a marketer would question customers about the types and quantities of products they intend to buy during a specific period is indicative of typical market research practices. This is true. Market researchers often design surveys to forecast future purchasing behaviors, assess demand, and identify consumer preferences.
Surveys can encompass a variety of questions, ranging from product preferences, like asking about the new laundry detergent, to quantifying purchase frequency, or inquiring about deeper personal opinions and beliefs that might affect customer behavior.
Overall, these surveys result in both quantitative and qualitative data, helping businesses to tailor their marketing strategies and product offerings effectively.
It is important for companies to understand the proportion of certain consumer groups like the ages of electronics store customers, or the proportion of library users who are children, as this information can drive strategic business decisions.