52.4k views
5 votes
True/ False A market segment profile deals primarily with demographic characteristics.

User Semural
by
8.2k points

1 Answer

4 votes

Final answer:

A cohort is a group of individuals with a shared characteristic, typically defined by time like the year of birth, and observed over time to study changes and patterns. This is not merely a collection of subjects with varying demographic variables. False.

Step-by-step explanation:

False. A cohort is not simply a group with different ages, weights, genders, and health statuses. Instead, a cohort refers to a group of individuals who share a particular demographic characteristic, generally determined by time, such as the year of birth, and then observed at intervals through time.

For instance, a birth cohort may include all individuals born in a particular year. This group would then be observed over time to perceive changes and patterns in health, socio-economic status, or other life events. Cohorts can be useful in conducting longitudinal studies, where researchers can track changes and identify patterns among individuals within the cohort over time.

User Johanan Liebermann
by
8.5k points