Final answer:
Product positioning is about creating and maintaining a product's image in the customer's mind, through physical characteristics, location, and other differentiating factors. Therefore, the correct option is D.
Step-by-step explanation:
Product positioning refers to the decisions and activities intended to create and maintain a certain concept of the firm's product in customers' minds. To achieve distinct product positioning, firms leverage various aspects such as the physical attributes of the product (e.g., unbreakable bottle, nonstick surface), the strategic location from which the product is sold, and even intrinsic, intangible factors that contribute to the product's image and perceptions. A common strategy employed by companies is developing differentiated products, which stand out due to these unique characteristics. By distinguishing their offerings through elements like enhanced features, convenience, or product design, businesses aim to occupy a specific niche in the minds of consumers, therefore influencing their purchase decisions and building brand loyalty.