Question

When a marketer is engaged in the target market selection process and has assessed relevant market segments by considering such factors as sales estimates, competition, and estimated costs, the marketer is ready for the next step, which is to

a) identify the appropriate targeting strategy.
b) determine which segmentation variables to use.
c) develop market segment profiles.
d) evaluate relevant market segments.
e) select specific target markets.

Answer 1

The marketer needs to identify the appropriate targeting strategy.

Step-by-step explanation:

When a marketer is engaged in the target market selection process, they need to assess relevant market segments by considering factors such as sales estimates, competition, and estimated costs.

Once these factors have been evaluated, the marketer is ready for the next step, which is to identify the appropriate targeting strategy. This involves determining how to best reach the chosen target market.

After a marketer has assessed relevant market segments by considering factors such as sales estimates, competition, and estimated costs, the next step in the target market selection process is to select specific target markets.

This involves choosing one or more segments to whom the company will direct its marketing efforts.

By this stage, the marketer should already have identified the appropriate targeting strategy, determined which segmentation variables to use, developed market segment profiles, and evaluated relevant market segments.