Final answer:
The statement regarding the types of surveys used for sales forecasting is true. Surveys such as customer, executive, and competitor surveys are tools that businesses use to collect data that helps in making informed decisions on market strategies.
Step-by-step explanation:
The statement that the types of surveys used to forecast sales are customer, executive, and competitor surveys is true. These surveys serve different purposes within the realm of sales forecasting. Customer surveys focus on gathering direct feedback from consumers regarding their preferences, buying habits, and potential future purchases. Executive surveys involve collecting insights from industry leaders about market trends and company performance. Lastly, competitor surveys assess the strategies and performance of rival companies which helps in strategizing for market competition.
It's important to note that not all surveys are created for sociological research. Many are designed for market research, as is the case with the Nielsen Ratings, which utilize scientific market research to determine the popularity of television programs. Conversely, audience-specific polling, like those on television shows such as American Idol, cannot be generalized because they are not given to a representative population. Similarly, surveys from various businesses like grocery stores or restaurants often offer incentives to encourage participation and gather marketing information.