Question

The division of a market according to what benefits consumers want from the product is called ______ segmentation.

a) behavioristic
b) product usage
c) benefit
d) end-purpose
e) advantage

Answer 1

The division of a market according to what benefits consumers want from the product is called benefit segmentation.

Step-by-step explanation:

The division of a market according to what benefits consumers want from the product is called benefit segmentation. This type of segmentation focuses on identifying the specific benefits or advantages that different groups of consumers are seeking from a product or service.

For example, a company selling smartphones might segment its market based on the desired benefits customers are looking for, such as a long battery life, high-quality camera, or advanced security features. By understanding these specific benefits, the company can tailor its marketing and product development strategies to better meet the needs of different customer segments.

In summary, benefit segmentation involves dividing a market based on the specific benefits or advantages that consumers are seeking from a product or service. This allows companies to better target their marketing efforts and create products that align with customer preferences.