Final answer:
Perceptual maps are indeed created by surveying customers about their perceptions of various products or brands along at least two dimensions, which is a true statement.
Step-by-step explanation:
The statement is true. Perceptual maps are indeed created by questioning a sample of customers regarding their perceptions of products, brands, or organizations with respect to two or more dimensions. These maps are a visual representation of how consumers perceive a product or service and they assume that the consumers' perceptions are a reflection of various brand attributes and features. The goal is to identify how different competitors are positioned in the minds of consumers and how one's own brand compares. Using the survey method, customers’ reactions to the brand position, as well as their attitudes and beliefs, are collected for analysis. Perceptual maps serve as a strategic tool in marketing, offering insights into product positioning, competitive analysis, and market segmentation.