Question

Positioning a product to avoid competition may be best when the

a) competing products are priced higher than or at least equal to the new product.
b) company has an established reputation with the consumers of that particular market.
c) market is characterized by consumers who are not sensitive to price or value.
d) market is characterized by consumers who are price conscious and brand specific.
e) product's performance characteristics are not significantly different from those of competing brands.

Answer 1

To avoid competition, it is best to position a product when competing products are priced higher or equal, the company has an established reputation, the market is not sensitive to price or value, the market is price conscious and brand specific, and the product's performance characteristics are not significantly different from competitors.

Step-by-step explanation:

In order to avoid competition, positioning a product may be best when:

1. Competing products are priced higher than or at least equal to the new product.
2. The company has an established reputation with the consumers of that particular market.
3. The market is characterized by consumers who are not sensitive to price or value.
4. The market is characterized by consumers who are price conscious and brand specific.
5. The product's performance characteristics are not significantly different from those of competing brands.

By considering these factors, a company can position its product in a way that sets it apart from the competition and appeals to a specific target market.