Question

All of the following statements about product positioning are true except

a) product positioning decisions are not only for new products.
b) product positioning is the customer's absolute perception of a product's attributes.
c) effective product positioning helps serve a specific market segment by creating an appropriate concept in the minds of customers in that market segment.
d) product positioning is concerned with creating and maintaining a certain concept of the firm's product in customers' minds.
e) when marketers position a product, they try to position it so that it seems to possess the characteristics the target market desires.

Answer 1

The correct answer is option b) product positioning is the customer's absolute perception of a product's attributes, as product positioning is about creating and maintaining a desired perception, not an absolute perception.

Step-by-step explanation:

Product positioning refers to the process of creating and maintaining the desired perception of a product in the minds of customers. It involves strategically placing a product in a way that it meets the needs and desires of the target market.

Some of the true statements about product positioning include:

• Effective product positioning helps serve a specific market segment by creating an appropriate concept in the minds of customers in that market segment.
• When marketers position a product, they try to position it so that it seems to possess the characteristics the target market desires.