Final answer:
True, companies sometimes choose not to enter any market segments after analysis due to various reasons such as lack of profitability or high competition.
Step-by-step explanation:
The statement is true: At times, after doing segmentation analysis, marketers in an organization may decide not to enter any segments. Segmentation analysis is a process by which a market is divided into distinct subsets of customers with similar needs and characteristics. After evaluating each segment, a company may determine that none of the segments are viable due to reasons such as lack of profitability, high competition, poor market fit, or the cost of serving the segment outweighing the potential revenues. This strategic decision is akin to a firm deciding to close rather than continue operations that are not expected to meet financial objectives.