Final answer:
A differentiated targeting strategy is false when it is described as targeting multiple markets with a single marketing mix; it actually involves creating distinct marketing strategies for each market segment.
Step-by-step explanation:
The statement that a differentiated targeting strategy is when the organization targets two or more markets by developing a single marketing mix is false. A differentiated targeting strategy involves an organization developing distinct marketing strategies for each target market, recognizing that different market segments have different needs and preferences. In contrast, an undifferentiated targeting strategy would involve creating a single marketing mix to appeal to a broad range of customers. The concept of differentiated products is an illustration of how having a diverse range of styles, flavors, locations, and characteristics leads to product differentiation and monopolistic competition.