Final answer:
Campbell is using segmentation based on family life cycle by offering single serving "Soup for One" packages to small household markets. This type of segmentation targets specific stages such as individuals who may not need larger quantities of food.
Step-by-step explanation:
If Campbell were to offer single serving "Soup for One" packages to small household markets, it would be using segmentation based on family life cycle. This kind of market segmentation is looking at the stages through which a family might go, such as single adults, married without children, married with young children, and so on. Offering single-serving packages appeals specifically to those in a stage of life where they may be purchasing food for one, such as singles or the elderly who may not have the need for larger quantities.
Market segmentation can take many forms, looking at variables like income, ethnicity, taste, geographic considerations, and the family life cycle. In this case, the segmentation is not based on taste, as that would be more about flavor profiles; not geographic considerations, which would consider regional preferences; not ethnicity, which would segment by cultural or ethnic group; and not income, which would segment according to economic status or consumption capacity.