Final answer:
Geographic segmentation is a strategy used by marketers to divide a market into distinct groups based on their geographic location. True.
Step-by-step explanation:
True. One way marketers can segment business markets is according to their geographic location.
Geographic segmentation is the process of dividing a market into distinct groups based on their geographic location. This segmentation strategy recognizes that customers' needs and preferences may vary based on where they are located.
For example, a car manufacturer may choose to market different models to customers in snowy regions compared to customers in warmer climates. They may also adjust their marketing messages and promotions based on the cultural differences in different regions.