Final answer:
True, segmentation variables are characteristics used in marketing to divide the total market into segments. A cohort commonly shares a specific characteristic, rather than being a group of subjects with varying characteristics.
Step-by-step explanation:
True or False: Segmentation variables are characteristics of individuals, groups, or organizations in a total market. This statement is true. Segmentation variables are indeed characteristics that marketers use to divide the total market into segments. These characteristics can include a variety of factors such as age, gender, income, education level, family size, occupation, and more. In marketing, a cohort is typically a group of individuals who share a specific characteristic or experience within a defined period. For example, a cohort could consist of individuals born in the same year or who have experienced a significant event like graduation at the same time.
However, a cohort isn't defined by having different ages, weights, genders, and health statuses. Rather, it shares a common characteristic that allows researchers or marketers to study them as a group over a particular timespan.True. A cohort is a group of individuals who share a similar characteristic or experience. In the context of market segmentation, a cohort refers to a group of individuals with common attributes, such as age, gender, interests, or purchasing behavior. These variables help businesses better understand and target specific segments of the total market.