Question

End use, price sensitivity, and brand loyalty are all _____ variables that can be used in market segmentation.

a) psychographic
b) usage
c) demographic
d) geodemographic
e) behavioristic

Answer 1

End use, price sensitivity, and brand loyalty are examples of behavioristic variables that can be used in market segmentation.

Step-by-step explanation:

End use, price sensitivity, and brand loyalty are all behavioristic variables that can be used in market segmentation. Behavioristic variables consider the behavior, usage, and preferences of consumers when dividing a market into segments. By understanding these variables, marketers can tailor their products and marketing strategies to specific consumer groups.