Question

Which of the following statements about the length of television commercials is true?

A. Commercials have become longer as the demand for broadcast time dwindles.
B. Commercial length is increasing and 60-second spots will become dominant by the end of the decade.
C. Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.
D. Commercial length is increasing as the cost of ad space decreases.
E. The number of 60-second commercials has declined due to the networks' desire to sell more ads and restrict clutter.

Answer 1

OPtion C: Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.

Step-by-step explanation:

The correct statement about the length of television commercials is option C: Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.

In the earlier days of television programming, commercials were longer as advertisers had more airtime available. However, as advertisers began to focus on cost control, they turned to shorter spots which were more economical.

This trend of shorter commercials continues today, with many ads lasting just 30 seconds or even 15 seconds, allowing advertisers to deliver their message efficiently and effectively.