Question

Which of the following has contributed to the problem of advertising clutter on television?

A. The increased use of shorter commercials.
B. The use of zipping and zapping techniques by some advertisers.
C. The mandate of the National Association of Broadcasters to increase the amount of time available for commercials.
D. Decisions by the major networks to decrease the number of minutes they make available for commercials.
E. The use of remote controls leading to zipping and zapping by customers.

Answer 1

The correct answer is option B. Shorter commercials, zipping and zapping techniques, and the use of remote controls have all contributed to the problem of advertising clutter on television.

Step-by-step explanation:

The problem of advertising clutter on television has been contributed to by several factors. One is the increased use of shorter commercials, which allows advertisers to quickly convey their message but also leads to a higher volume of ads being shown.

Another factor is the use of zipping and zapping techniques by some advertisers, which is the practice of fast-forwarding or changing channels to avoid watching commercials. Lastly, the use of remote controls by customers has also contributed to advertising clutter, as it allows viewers to easily skip commercials by zipping and zapping.