Question

Which of the following statements about spot advertising is true?

A. Spot advertising is subject to less commercial clutter than network advertising.
B. Obtaining spot advertising for a number of different areas is quicker and easier than acquiring network advertising.
C. Spot advertising is generally more expensive than network advertising.
D. Only local advertisers use spot advertising.
E. Spot advertising offers the national advertiser flexibility in adjusting to local market conditions.

Answer 1

The true statement about spot advertising is that it offers national advertisers the flexibility to adjust to local market conditions, allowing them to target specific geographic markets.

Step-by-step explanation:

Among the provided statements regarding spot advertising, the true one is that spot advertising offers the national advertiser flexibility in adjusting to local market conditions. Spot advertising allows advertisers to target specific geographic markets with their commercials, which can be beneficial for national advertisers who want to tailor their messages or promotions to fit local audiences or respond to regional trends and competition.

Spot advertising can be placed in local media markets independent of the larger network, which means that while it might be subject to commercial clutter, it offers advantageous targeting. Although obtaining spot advertising for multiple areas can be complex and time-consuming, the flexibility it provides is significant. Spot advertising can also vary in cost and is not exclusively used by local advertisers; national advertisers can use it effectively as well.

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