Final answer:
Segmented positioning is most likely to be employed when a company introduces a new brand into a market where it already has established brands, allowing it to target different segments without direct competition between its own brands.
Step-by-step explanation:
When a company is introducing a new brand in a market where it already has one or more brands, the type of product positioning most likely to be used is segmented positioning. This strategy involves targeting different customer segments with separate brands to meet the specific needs and preferences of each segment.
It allows a company to occupy different niches within the same market without creating direct competition among its own brands. This approach differs from head-to-head competition, where brands directly challenge each other for the same customer base.
Instead, segmented positioning aims to differentiate brands by factors such as price, quality, or feature sets targeted at distinct market segments.
By doing this, a company can create a well-respected brand name and protect its market share from competitors, as creating a recognizable and strong brand image requires significant advertising and marketing efforts.
Therefore, the correct answar is d) Segmented positioning