Question

Justin Franklin's company is interested in locating areas where the average income is high, the average age range is 25-35 years, and the lifestyles of the people involve extreme adventures and dangerous leisure activities. His company would most likely find possible markets through

a) U.S. Census Bureau information.
b) geographic segmentation variables.
c) geodemographic segmentation.
d) climate information.
e) psychographic segmentation.

Answer 1

Geodemographic segmentation is most suitable for Justin Franklin's company to identify areas with high average incomes and an average age range of 25-35 who are interested in extreme adventures and dangerous leisure activities.

Step-by-step explanation:

Justin Franklin's company would most likely find possible markets through geodemographic segmentation. This marketing technique combines demographics, such as age and income, with geographic locations to identify regions likely to have high concentrations of a particular segment of customers. In this case, by looking at areas with an average age range of 25-35 years and high average incomes, and factoring in lifestyle attributes related to extreme adventures and dangerous leisure activities, geodemographic segmentation can zero in on populations likely to be interested in the company's offerings.

While the U.S. Census Bureau information can provide age and income data, it does not include lifestyle and adventure-seeking behaviors. Psychographic segmentation, which covers values, attitudes, interests, and lifestyles, is also significant in pinpointing markets interested in adventure and high-quality services.