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Which of the following statements is true about spot advertising?

A. Spot advertising is mostly confined to station breaks between programs on network-originated shows.
B. Only local advertisers use spot advertising.
C. Spot advertising is subject to less clutter than network advertising.
D. Spot advertising is easier to buy than advertising on national networks.
E. Spot advertising does not allow advertisers to adjust to local market conditions.

1 Answer

1 vote

Final Answer:

Spot advertising is subject to less clutter than network advertising.

The correct option is C.

Step-by-step explanation:

Spot advertising refers to the purchase of advertising time on a specific television or radio station, as opposed to network advertising that reaches a broader audience through national networks. The statement that spot advertising is subject to less clutter than network advertising is accurate. Clutter refers to the excessive number of advertisements competing for attention during a given time period. In the case of spot advertising, the advertising space is limited to a specific local station, allowing for a more focused and less cluttered environment compared to national networks.

One reason for this is that local stations have a finite amount of airtime, and they aim to strike a balance between providing content and accommodating advertisements. National networks, on the other hand, have more time to fill and may experience higher levels of clutter as numerous advertisers vie for attention. As a result, spot advertising offers advertisers a more targeted and potentially less competitive space to showcase their products or services.

It's essential for advertisers to consider the clutter factor when planning their campaigns, as a less cluttered environment can lead to increased visibility and effectiveness. By strategically choosing spot advertising on local stations, advertisers can leverage a more focused audience and potentially enhance the impact of their messages.

The correct option is C.

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