Final answer:
A likely variable for segmenting the market for a new crossover van with all-wheel drive is geographic location. This is due to varying weather and terrain, which can influence the need for such features. Income could also play a role, as it indicates purchasing power.
Step-by-step explanation:
For segmenting the market for a new crossover van with all-wheel drive, a likely variable would be b) Geographic location.
Market segmentation involves dividing a broad consumer or business market into subgroups of consumers based on some type of shared characteristics. In this case, geographic location is relevant because it can influence the demand for all-wheel drive vehicles due to variations in weather, terrain, and driving conditions.
For example, consumers living in mountainous or snowy regions may have a greater need for the vehicle's all-wheel drive feature.
Other factors, such as c) Income, could also be considered, as it could indicate the financial ability of consumers to purchase a new vehicle. While elements like religion, political views, and ethnicity can influence opinions and behaviors, they are less likely to directly inform the purchasing decision of a vehicle compared to geographic location and income.