Question

An art gallery in a small town near Chattanooga, Tennessee, is hosting an "outsider artist" sale and wants to invite people from the area to attend and buy the pieces made by Tennessee artists. However, the television station also reaches viewers in northwest Georgia and northeast Alabama, resulting in a lack of:

A. clutter control.
B. noise filters.
C. audience measures.
D. geographic selectivity.
E. zipping capabilities.

Answer 1

The art gallery in a small town near Chattanooga faces a lack of geographic selectivity due to the reach of the television station into neighboring areas. Thus, option "D" is the correct answer

Step-by-step explanation:

The lack of geographic selectivity is the problem faced by the art gallery in a small town near Chattanooga, Tennessee, when the television station reaches viewers in northwest Georgia and northeast Alabama. Geographic selectivity refers to the ability to target a specific geographic area for advertising or promotion. In this case, the gallery wants to invite people from the local area to the sale, but the television station's reach extends beyond the intended geographic audience, resulting in a lack of selectivity.