Question

The three most commonly used psychographic segmentation variables are

a) personality, perception, and learning.
b) personality, perception, and behavior.
c) motives, attitudes, and lifestyles.
d) attitudes, personality, and perception.
e) personality, motives, and lifestyles.

Answer 1

The three most commonly used psychographic segmentation variables are motives, attitudes, and lifestyles.

Step-by-step explanation:

The three most commonly used psychographic segmentation variables are motives, attitudes, and lifestyles. Psychographic segmentation is a marketing strategy that divides a market based on the psychological and behavioral characteristics of consumers. By understanding their motives, attitudes, and lifestyles, marketers can tailor their products and messaging to specific consumer segments. For example, a company targeting health-conscious individuals may create a campaign that appeals to their motives for staying fit, their positive attitudes towards healthy living, and their active lifestyles.