Question

One tactic that can be used by TV networks to hold viewers' attention and inhibit zapping is to:

A. increase the number of commercials during a break.
B. increase the use of clutter in commercials.
C. create "hybrid" pod commercial breaks that are part promotion and part ads.
D. convince advertisers to be the sole sponsor of a show.
E. change the standard commercial format to 10 seconds.

Answer 1

TV networks can create "hybrid" pod commercial breaks to hold viewers' attention and inhibit zapping by incorporating promotional content within the commercial break.

Step-by-step explanation:

One tactic that can be used by TV networks to hold viewers' attention and inhibit zapping is to create "hybrid" pod commercial breaks that are part promotion and part ads. By incorporating promotional content within the commercial break, TV networks can engage viewers and prevent them from changing channels. This tactic captures viewers' attention and increases the likelihood that they will continue watching the program.