Final answer:
The true statement about network advertising is that the high cost of network time can be a drawback for advertisers with limited media budgets. Despite television's broad reach, the expense of network advertising necessitates large budgets, leading some advertisers to seek alternate, more cost-effective channels. Option c.
Step-by-step explanation:
Regarding the statement 'Which of the following statements about network advertising is true?', the answer is C. The high cost of network time can be a drawback to advertisers with limited media budgets. This assertion is valid because the costs of national network advertising can be prohibitive for smaller advertisers. These advertisers may turn to alternative methods, such as local advertising, spot advertising on a per-market basis, cable, or internet advertising, which can offer more affordable rates and targeted approaches. While national network advertising can provide broad exposure and access to sophisticated viewer data, the significant investment required aligns with larger-scale advertising campaigns and organizations with substantial marketing budgets.
Television remains a powerful medium for advertising due to its extensive reach and the ability for sponsors to target their advertising using viewer data from network and cable television companies. However, the rise of cable, specialized channels, and digital technologies allows for more selective and potentially cost-effective advertising methods, challenging the traditional network advertising model.