Final answer:
Mercedes Benz advertising on the A&E cable channel is an example of selectivity in television advertising, where ads target specific demographic groups. Cable TV offers niche marketing opportunities that allow advertisers to leverage viewer data for focused marketing efforts. The evolution of TV advertising and techniques like associative learning show how ads shape consumer behavior and perceptions.
Step-by-step explanation:
Mercedes Benz running commercials for its expensive automobiles on the A&E cable channel, which reaches a highly educated and upscale audience, is an example of how selectivity is possible through television. Cable channels like A&E offer the ability to target advertisements more precisely to specific market demographics. Advertisers can thus focus their marketing efforts on particular groups that are most likely to be interested in their products or services, as demonstrated by Mercedes Benz's strategy.
With television being a powerful and ubiquitous platform, and cable channels offering niche marketing opportunities, businesses can leverage the sophisticated data gathered by television companies about their viewers to effectively target their desired audience. This approach is part of the broader context of television advertising evolving from single sponsors integrating products directly into shows, to modern commercials interspersed throughout programs targeting specific demographics.
Furthermore, the role of advertising in associative learning showcases how advertisers can create desirable impressions of their products, such as associating an attractive model with a car to make it seem more appealing. This technique is an integral part of how advertisers can influence consumer perceptions and behavior.