Question

Integrated computers, Inc. wants to compile a profile of the customer it will target in its next promotional mailing. What environment would this be found in?

a. internal environment
b. task environment
c. work environment
d. general environment
e. none of these

Answer 1

Integrated Computers, Inc.'s effort to profile a customer for promotional mailings falls under the task environment, which encompasses factors that impact the company's immediate operations.

Step-by-step explanation:

Integrated Computers, Inc. is focused on compiling a customer profile for their next promotional mailing. Within the context of business environments, the relevant category that this falls under is the task environment. This environment includes all the external factors such as customers, competitors, suppliers, and regulators that are associated with accomplishing the company's goals, including marketing efforts like promotional mailings. Understanding and profiling the target customer is crucial for effective marketing, which directly relates to the company's immediate operational challenges and objectives in the task environment.