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In 2013, which of the following companies introduced cross-platform campaign ratings?

A. Rockbridge Associates, Inc.
B. Burke Research
C. Roy Morgan Research
D. Nielson Media Research
E. Arbitron Co.

1 Answer

1 vote

Final answer:

Nielsen Media Research introduced cross-platform campaign ratings in 2013 to track audience reach over TV and digital platforms, expanding their traditional viewership measurement services.

Step-by-step explanation:

In 2013, Nielsen Media Research, a company renowned for its television and media viewership measurement launched the cross-platform campaign ratings. This innovation enables advertisers and media companies to understand the audience reach of their campaigns across both television and digital platforms. Nielsen, which carries a legacy of measuring audience sizes to influence television production decisions and advertising rates, expanded upon this expertise by incorporating cross-platform metrics. Harris Interactive, as a subsidiary of Nielsen, has also contributed to broadening their methodologies, encompassing polling data and interviews to enhance predictions for political and market trends.

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