Question

The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a one-hour sports news program. The program rating for Sports Stories in the Boston DMA is _____.

A. 35
B. 15
C. 10
D. 20
E. 30

Answer 1

To find the program rating for Sports Stories in the Boston DMA, we need to calculate the percentage of households that were watching the program. The program rating is calculated by dividing the number of households watching the program by the total number of television households in the DMA and multiplying by 100. The program rating for Sports Stories in the Boston DMA is 45.

Step-by-step explanation:

To find the program rating for Sports Stories in the Boston DMA, we need to calculate the percentage of households that were watching the program. We know that there are approximately 3 million television households in the Boston DMA and 45% of these households had their sets turned on during the Saturday evening. Therefore, the number of households watching the program is 45% of 3 million, which is 1,350,000 households.

The program rating is calculated by dividing the number of households watching the program by the total number of television households in the DMA and multiplying by 100. So, the program rating for Sports Stories in the Boston DMA is (1,350,000 / 3,000,000) * 100, which is 45. Therefore, the correct answer is 45.