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_____ is defined as one percent of all the television households in a particular area tuned to a specific program.

A. Category development index
B. A ratings point
C. A cross-platform rating
D. Share of audience
E. Brand development index

1 Answer

4 votes

Final answer:

A ratings point B. is the correct term for one percent of all television households in a particular area tuned to a specific program, used in audience measurement for TV. A parameter is a measure computed in a population, while media refers to various communication channels like comic books and commercials.

Step-by-step explanation:

A ratings point is defined as one percent of all the television households in a particular area tuned to a specific program. This term is used in the context of television audience measurements and is crucial for understanding the size and demographics of a viewership that a specific program reached at a given time. In the provided scenarios, assuming a study or survey examines the distribution of television numbers within American households, a ratings point would be relevant when analyzing which television shows are being watched and at what frequency within those households.

For question 8, the correct answer is 'A. Parameter' because the 50 percent figure describes a measure computed in a population, referring to all high school seniors in the United States concerning their plans for future education and employment.

Regarding question 10, 'a. media' is the correct answer as comic books, Wikipedia, MTV, and a commercial for Coca-Cola are all forms of media, which refers to communication channels through which news, entertainment, education, data, promotional messages are disseminated.

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