Final Answer:
The expansion of the media rating system A2/M2 introduced by Nielsen Media Research in 2006 is (E) Anytime Anywhere Media Measurement.
Step-by-step explanation:
The A2/M2 system, introduced by Nielsen Media Research, signifies a shift towards a more comprehensive and dynamic approach to media measurement. The expansion "Anytime Anywhere Media Measurement" reflects the evolving landscape of media consumption, emphasizing the need to measure audience engagement across various platforms and at different times. This approach recognizes the changing patterns of media consumption, considering factors such as on-demand viewing and the increasing use of digital platforms.
The introduction of A2/M2 marked a departure from traditional methods of measuring television viewership to accommodate the diverse ways audiences engage with media content. The expansion "Anytime Anywhere Media Measurement" underscores the system's adaptability to capture audience behavior beyond traditional broadcast schedules, meeting the challenges posed by the evolving media landscape.
In conclusion, the A2/M2 system's expansion to "Anytime Anywhere Media Measurement" aligns with the contemporary nature of media consumption, acknowledging the shift towards on-demand and multi-platform viewing. This expansion reflects Nielsen's commitment to providing a more nuanced and accurate understanding of audience behavior in an era characterized by diverse and dynamic media consumption patterns.
correct option is E. Anytime Anywhere Media Measurement.