Question

With respect to common television dayparts for eastern and Pacific time zones, the slot between 3:00 P.M.-5:00 P.M. from Monday through Friday is called:

A. prime access.
B. early fringe.
C. prime time.
D. early news.
E. late news.

Answer 1

The television slot between 3:00 P.M.-5:00 P.M. from Monday through Friday is known as Early Fringe, which acts as a lead-up to prime time programming across different time zones like eastern and Pacific standard times.

Step-by-step explanation:

In the context of television scheduling, the daypart referred to as the slot between 3:00 P.M.-5:00 P.M. from Monday through Friday is known as Early Fringe. This time slot serves as a transition period between daytime programming, such as soap operas and talk shows, and the highly competitive prime time hours when viewership is typically at its peak.

Considering the different time zones like eastern standard time and Pacific standard time, programming across the United States has to be carefully coordinated. Pacific time is 3 hours behind eastern time. Therefore, when it is 3 P.M. in New York, it is 12 P.M. in California, making this aspect crucial for scheduling shows to ensure they air during the intended daypart in all regions.