Question

Which of the following is a disadvantage of syndication?

A. Syndicated shows are often aired during an undesirable time period.
B. Syndicated shows offer no advantages to national advertisers.
C. Syndicated shows are often more expensive than network shows.
D. Syndicated shows reach a limited audience and generate limited ad revenue.

Answer 1

Syndicated shows can be at a disadvantage due to being aired during less desirable time periods leading to a limited audience and reduced ad revenue.

Step-by-step explanation:

One potential disadvantage of syndication in television is that syndicated shows sometimes suffer from being aired during less desirable time periods. Unlike network shows that have priority time slots determined by national networks, syndicated programming often does not have this luxury. As a result, these shows may be set in off-peak hours, which can lead to a limited audience and, consequently, limited ad revenue. This contrasts with the approach of network-affiliated local stations, which are required to air nationally scheduled programming, except in cases of emergencies. Advertisers naturally prefer programs with higher viewership for maximum exposure, which may be less achievable with the varying air times of syndicated content.