Question

An advertiser bought a 15-second spot during prime time, but realized that there was very low recall for the advertisement. This could be due to:

A. the presence of commercial clutter.
B. the lack of demographic selectivity of television.
C. the low reach of television.
D. the inherent deficiencies of television as a communication medium.
E. message source alienation.

Answer 1

The low recall of the advertisement during prime time could be due to commercial clutter or lack of demographic selectivity, affecting the ad's effectiveness.

Step-by-step explanation:

The low recall for the advertisement that an advertiser bought during prime time could be due to a variety of factors. One potential reason is commercial clutter, which refers to the phenomenon where too many ads are shown in a short period of time, leading viewers to struggle with remembering any specific advertisement. Another factor could be the lack of demographic selectivity, which suggests that the ad did not effectively target the right audience demographic. While television offers a broad reach, its effectiveness can be diluted if not properly leveraged to target the desired viewer segment. In addition, the inherently fleeting nature of a 15-second spot might contribute to ineffective communication and poor audience retention of the advertisement's content.