Final answer:
Option B: Image transfer is the process by which the audio from a television commercial is used for a radio spot to reinforce brand identity across platforms.
Step-by-step explanation:
The audio portion of a television commercial that is repurposed for radio is known as image transfer. The term refers to a strategy employed by marketers to reinforce brand identity and messaging across various media platforms without developing a unique advertisement for each one. By repurposing the audio track of a TV commercial for radio, advertisers hope that listeners will associate the audio with the visual imagery they recall from television, thus enhancing brand recognition and recall. This can be an effective way to utilize the auditory element of a television campaign and capitalize on the established connection with the audience.
The correct answer to this question is B. image transfer. Image transfer refers to the practice of using the audio portion of a television commercial and implanting it into a radio spot for the same product. This is done to create consistency in the messaging and to leverage the brand recognition that the television commercial has already established.
An example of image transfer would be taking the catchy jingle or tagline from a television commercial and using it as the audio for a radio advertisement, reinforcing the brand's identity and message in both mediums.