Question

In accordance to the basic estimates in the Arbitron report, person estimates refer to:

A. the estimated number of people listening.
B. the estimated cost of a spot schedule within a particular time period.
C. the estimated number of people involved in preparing the Arbitron ratings report.
D. information on number of network audiences only for commercials within a program.
E. the percentage of the total estimated listening audience.

Answer 1

Person estimates in the Arbitron report refer to the estimated number of people listening to radio or audio content, which is essential for advertisers and broadcasters to understand the potential reach of their commercials.

Step-by-step explanation:

In accordance to the basic estimates in the Arbitron report, person estimates refer to the estimated number of people listening.

Radio and other audio platforms, such as podcasts, rely on audience measurement to provide valuable data to advertisers. With the advancements in audio entertainment, like the rising popularity of podcasting and subscription-based services like SiriusXM, understanding the audience size is crucial for setting advertising rates and strategies.

The Arbitron report provides these estimates to help advertisers and broadcasters gauge the success of their content and the potential reach of their commercials. Random samples are used in these estimates to provide an accurate representation of listening habits, similar to how polling groups might survey music preferences or how one might estimate the mean rent of an apartment.