Question

Which of the following is true of program rating?

A. It is the percentage of homes in a given area where TV is being watched during a specific time period.
B. It is the percentage of TV households in an area that are tuned to a specific program during a specific time period.
C. It is the total number of households in the area that subscribe to cable television as opposed to network television.
D. It represents a total percentage of the population that is tuned into a particular reality television program.
E. It represents 1 percent of all the television households in a particular area tuned to a specific program.

Answer 1

The correct answer is B. Program rating is the percentage of TV households in an area that are tuned to a specific program during a specific time period.

Step-by-step explanation:

The correct answer is B. It is the percentage of TV households in an area that are tuned to a specific program during a specific time period.

Program rating refers to the percentage of TV households that are watching a particular program at a given time. It is a way of measuring the popularity and viewership of a program. For example, if a program has a 10% rating, it means that 10% of the TV households in a specific area are tuned in to that program.

This measurement is important for advertisers and networks as it helps them understand the reach and impact of a program, which in turn influences advertising rates and programming decisions.