Final answer:
The true statement about advertising is that the high cost of network time can limit advertisers with smaller budgets. Technological changes have affected media consumption, leading advertisers to seek innovative ways to reach consumers.
Step-by-step explanation:
The question asks which statement about advertising is true. Among the options provided, the statement "C. The high cost of network time can be a drawback to advertisers with limited media budgets" is true. Network advertising can be expensive, and while it allows for a broad reach, the cost can be prohibitive for smaller advertisers. Larger companies may find value in network advertising due to its significant reach and the sophisticated viewer data that networks can provide. However, advertisers with limited funds might prefer more targeted and cost-effective methods such as local advertising or specialized cable channels that cater to specific demographics.
Furthermore, technological advancements have changed how audiences consume media, with many now bypassing traditional advertising through digital means such as online streaming, DVRs, and satellite TV. This shift necessitates that advertisers innovate and explore new advertising models to reach consumers effectively.
The media landscape is in constant flux, with network, cable, and online platforms all competing for advertising dollars. Despite the changes, television remains a powerful medium for advertising due to its wide reach and the ability to target specific demographics through program selections.