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Barter syndication is also called:

A. advertiser-supported syndication.
B. station-sponsored syndication.
C. up-market syndication.
D. first-run programming.
E. presold programming.

User Serial
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1 Answer

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Final answer:

Barter syndication is also known as advertiser-supported syndication, where shows are underwritten by businesses in exchange for advertising. This model also influences the type of programming, typically favoring less provocative content to attract advertisers. Thus, the option A is the correct answer.

Step-by-step explanation:

Barter syndication in the broadcasting industry is also known as advertiser-supported syndication. This involves corporations and local businesses underwriting programs, receiving on-air acknowledgments similar to advertisements in return. This can sometimes lead to a preference for politically neutral programming to secure advertiser support. Advertising revenues are crucial not just in television but also in radio, where stations indirectly charge listeners by incorporating advertising. This model has evolved with satellite radio services, such as SiriusXM, which offer commercial-free content for a subscription fee.

Within the realm of television, a diverse array of programming formats is offered, ranging from scripted dramas to unscripted reality shows, with national networks often purchasing rights to various programs for distribution. Syndicated programming plays a crucial role in this ecosystem, whether supported by advertisements, as in barter syndication, or through other funding models.

User Jaspernygaard
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