Final answer:
The true statement about spot advertising is that it offers national advertisers the ability to tailor ads to local market conditions. It remains a relevant option amidst evolving consumer habits and a decline in traditional advertising effectiveness.
Step-by-step explanation:
The true statement about spot advertising is that it offers the national advertiser flexibility in adjusting to local market conditions. Spot advertising is different from network advertising in that it is purchased on a station-by-station basis, as opposed to a network-wide basis, which allows advertisers to target specific geographic areas.
This method can be beneficial for national advertisers who want to tailor their advertising for regional differences in consumer behavior or regional events, enhancing the relevance of their ads to local audiences.
On the other hand, network advertising typically reaches a nationwide audience and offers less flexibility for localized targeting but benefits from potentially larger reach.
While technology and consumer habits are evolving, with a decline in traditional advertising efficacy due to tools like remote controls and recording devices, spot advertising remains a viable option for both local and national advertisers seeking targeted impact in specific markets.
Therefore, the correct answer is E. It offers the national advertiser flexibility in adjusting to local market conditions.