Question

Which of the following statements about the length of television commercials is true?

A. Commercials have become longer as the demand for broadcast time has dwindled.
B. Commercial length is increasing and 60-second spots are typically considered the norm.
C. Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.
D. Commercial length is increasing as the cost of ad space decreases.
E. The number of 60-second commercials has declined due to the networks' desire to sell more ads and restrict clutter.

Answer 1

The correct statement is that commercials became shorter as advertisers turned to shorter spots to control their media costs.

Step-by-step explanation:

The correct statement about the length of television commercials is option C: Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.

In the past, television commercials were often longer and incorporated product placements within the program. However, as technology and media have evolved, consumers now have the ability to skip or bypass traditional advertisements. This has led to a decrease in advertising revenue for newspapers and television, prompting companies to find new ways of reaching consumers.

Advertisers have adapted to this shift by creating shorter commercial spots to control their media costs and cater to the changing viewing habits of consumers.