Question

Which of the following is a similarity between advertising on broadcast TV and cable advertising?

A. Both offer fewer segmentation opportunities.
B. Both create longer buyer lead times for preparing and placing ads.
C. Both offer greater reach and lower frequency opportunities with individual stations.
D. Both do not enable advertisers to reach large number of viewers with a single media buy.
E. Both can be purchased on a national, regional, or local (spot) level.

Answer 1

The correct answer is option E. Both broadcast TV and cable advertising can be purchased on a national, regional, or local level.

Step-by-step explanation:

A similarity between advertising on broadcast TV and cable advertising is that both can be purchased on a national, regional, or local (spot) level. This means that advertisers have the flexibility to target specific geographic locations or reach a broader national audience depending on their marketing objectives.

Whether it's a national campaign or a localized promotion, both broadcast TV and cable advertising offer advertisers the opportunity to tailor their message to the desired target audience.