Question

Advertisers can prevent consumers from zapping commercials by:

A. introducing "commercial-free" programming.
B. producing commercials that are meaningful.
C. utilizing 60-second commercials.
D. introducing the concept of zipping.
E. opting for local advertising.

Answer 1

Advertisers can prevent zapping by creating meaningful commercials that engage viewers and are hard to skip, as well as using targeted advertising strategies.

Step-by-step explanation:

Advertisers can prevent consumers from zapping commercials by producing commercials that are meaningful. The advent of technologies such as the remote control and recording devices has allowed audiences to skip traditional advertising easily, pushing marketers to find innovative strategies to hold viewers' attention and prevent the zapping of commercials. Since most American households possess a television and consume billions of hours of content annually, television remains an attractive platform for advertisers. To tackle the issue of zapping, options include creating more engaging ads that resonate with viewers, integrating ads into programming more seamlessly, such as with on-demand shows that feature unskippable commercials, and fully leveraging the data on viewership to target ads more effectively.