Question

Procter & Gamble markets Cheer detergent to young singles and couples and Tide detergent to families. Procter & Gamble is using a(n) ___________ targeting strategy for laundry detergents.

a) multiuse
b) differentiated
c) stratified
d) undifferentiated
e) concentrated

Answer 1

Procter & Gamble is using a differentiated targeting strategy for laundry detergents by marketing Cheer detergent to young singles and couples and Tide detergent to families.

Step-by-step explanation:

Procter & Gamble is using a differentiated targeting strategy for laundry detergents. They market Cheer detergent to young singles and couples, and Tide detergent to families. Differentiated targeting involves tailoring different products or marketing strategies to different segments of the market based on their unique needs and characteristics. In this case, Procter & Gamble is targeting different consumer groups with different detergent brands based on their demographic characteristics. By doing so, Procter & Gamble can effectively address the varying needs of their consumer base, which is diverse in terms of life stages and laundry requirements.