Question

Pillsbury defines all purchasers of flour as its target market. What targeting strategy would be most appropriate in this case?

a) Concentrated
b) Differentiated
c) Wide appeal
d) Undifferentiated
e) Clustered

Answer 1

The most appropriate targeting strategy for Pillsbury's flour is undifferentiated, as they market to the entire target market with a single product offering and marketing message.

Step-by-step explanation:

Targeting Strategy for Pillsbury's Flour

The most appropriate targeting strategy for Pillsbury, which defines all purchasers of flour as its target market, would be undifferentiated. This strategy involves marketing to the entire target market with a single product offering and marketing message.

In the case of Pillsbury, they do not differentiate their flour products for different segments of the market. They have a wide appeal and target all purchasers of flour, offering a single product to meet the needs of all customers.

This strategy works well when the target market has similar needs and preferences and when there is a large market share to be gained by reaching the entire market.