Question

Generally speaking, individuals who are unemployed would not be considered a target market for Mercedes or other luxury European import sedans because

a) they would not desire such products.
b) they would not be willing to purchase such products.
c) they would not have the ability to purchase such products.
d) such markets are narrowly defined geographically.
e) they are not authorized to purchase such products.

Answer 1

Unemployed individuals are not considered a target market for luxury vehicles like Mercedes because they lack the financial capacity to make such purchases.

Step-by-step explanation:

Generally speaking, individuals who are unemployed would not be considered a target market for Mercedes or other luxury European import sedans because they would not have the ability to purchase such products. Unemployment can lead to a decrease in purchasing power and make it difficult for individuals to afford luxury items such as high-end vehicles. Given that factory workers' skills tend to be industry-specific, unemployed individuals may find it challenging to secure similar employment that enables purchasing power for such luxury goods. Additionally, without effective demand, as defined by having both the desire and the capacity to pay, unemployed individuals typically do not represent a viable market for luxury sedan manufacturers.