Question

The purpose of market segmentation is to

a) differentiate products.
b) divide a total market to enable a marketer to develop a more precise marketing mix.
c) reduce the overall cost of marketing activities.
d) identify a single marketing mix that will be satisfactory for the general market.
e) meet the needs of homogeneous markets.

Answer 1

The purpose of market segmentation is to divide a total market to enable a marketer to develop a more precise marketing mix.

Step-by-step explanation:

The purpose of market segmentation is to divide a total market to enable a marketer to develop a more precise marketing mix. Market segmentation involves dividing a large, heterogeneous market into smaller, more homogeneous segments based on characteristics such as demographics, psychographics, and behavior. By targeting these segmented markets with customized marketing strategies, businesses can better meet the needs and preferences of different consumer groups.